In the News

Improving Customer Service with Automated Dispatching – Charley’s Taxi Case Study
Charley’s Taxi, the oldest ground transportation company in Hawaii, has always been on the cutting edge of innovation. Based in Honolulu, Charley’s has long been recognized as the gold-standard for taxi operations in Hawaii because of their exceptional customer service. However, as Charley’s continued to grow they recognized that they needed more than their radio dispatch system to maintain their high standards for customer service.
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In memory of Ernie Harris.
Ernie was a regular customer up until he passed away. He was a featured “actor” in one of our ads. We are extremely proud of his service to the citizens of the USA; he is resting at Arlington Cemetery. We truly appreciated his support of our drivers.

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When Cabs Come Clean As A Whistle
Hawaiian Village, Charley’s roll out their best image
(reprint from The Honolulu Advertiser, February 20, 1995)
By Stu Glauberman, Advertiser Tourism Writer

Only 60 of the newest and shiniest of 250 Charley’s Taxis are good enough to pick up guests at the Hawaiian Village Hotel. Taxi drivers working the Hawaiian Village concession are responsible for making sure their cars sparkle inside and out, carpets are vacuumed and the seats have clean, white cotton head-rest covers. Click here to read the entire article…

From the Honolulu Advertiser 1/6/2002 - “The well-dressed man led the frail little lady to the car. He made sure she was safe inside, smiled at her, closed the door, folded up the walker and put it in the trunk. As they pulled away, I got a better look at the car. It was a Charley’s taxi. That man wasn’t her son at all. He was a medicab driver…. Sure, the cab driver was being paid to walk the woman to her car, but it was the way he did it, with care and good humor, that was so amazing to witness.” Click here to read the entire article…

Passing
Charley’s Taxi co-founder dies at 94 – Helen Morita (1913-2008), slight of build and always wearing a twinkle in her eye, was an imposing figure of business transportation as these links testify:

Topix: Helen Hifumi Morita set the pace

Star Bulletin: Helen among first women leaders in U.S. transportation history

Helen Morita is survived by a sister; two daughters; a son; eight grandchildren; 17 great-grandchildren; and four great-great-grandchildren.

‘Auntie Myrtle’ recalls her days as a singing taxi driver
(from The Honolulu Advertiser, January 18, 2002)
By Wade Kilohana Shirkey, Advertiser Staff Writer

Seems like a no-brainer: Hawaiian music in the taxis that ferry tourists from the airport to Waikiki. For Charley’s Taxi, it was a recent, innovative concept. In an effort to build ridership while paying tribute to Hawai’i's musical heritage, Charley’s signed up with Mountain Apple, a company based in Honolulu that records many well-known Hawai’i entertainers, and arranged to play the company’s titles. Click here to read the entire commendation…