Awards & Recognition

In addition to driving over 2.5 million passengers annually, Charley’s Taxi has won prestigious industry awards, setting the highest taxi, tour transportation industry standards for quality and professionalism in Hawaii.

Na Po’e Pa’ahana Award — Charley’s is the only taxi company to win the Hawaii Hotel Association’s Hard Working People award as Supplier of the Year for 1994-95.

City & County of Honolulu Citation — Charley’s is the only taxi company to be recognized by the Honolulu City Council for our role in improving the standards of personnel in the visitor industry. Charley’s Taxi and Tour is the first and only taxi company in the nation that has drivers who have completed and are certified in courses that enhance their skills in history, culture and language.” 1997

Hokulea Award — “The Voyage of Teamwork and Dedication in Achieving Quality and Service Excellence” from the Hilton Hawaiian Village, 1997

Strategic Partnership Recognition — The Hilton Hawaiian Village was awarded the first annual Hawaii State Award of Excellence at the third Hawaii Conference on Quality in 1996. Strategic partnerships with companies such as Winners at Work and Charley’s Taxi helped the Hilton in its endeavors of quality.

Strategic Partnership Recognition — Japan Travel Bureau’s Oli Oli program wins Japan’s Award of Excellence – Charley’s is cited as Oli Oli Taxi, December 10, 1998

The People’s Choice — Honolulu Magazine listed Charley’s Taxi in “How to Live Better and Cheaper in Honolulu.”

“Isn’t doing a job with real heart what good work is about?” Feature story by Lee Cataluna, Jan 6, 2002, the Honolulu Advertiser

“When Cabs come clean as a Whistle” Feature story by Stu Glauberman, Honolulu Advertiser Feb. 20, 1995

“The Companies we Keep,” Amazing stories about 450 of Hawaii’s best known companies, by Bob Sigall, features Charley’s Taxi, pp. 119-121.

City & County of Honolulu Award of Merit — This certificate is hereby issued to Dale Evans, President, Charley’s Taxi on behalf of the people of the City & County of Honolulu and the Board of directors of the Visitor Aloha Society of Hawaii (VASH) in recognition of your commitment to perpetuating the VASH mission and the true Aloha Spirit. Your dedicated support of this program ensures that visitors will continue to come and enjoy our beautiful island city. March 25, 2004, Jeremy Harris, Mayor.

Visitor Aloha Society of Hawaii Certificate of Appreciation — This award is presented to Dale Evans on behalf of the Board of Directors of The Visitor Aloha Society of Hawaii, in appreciation of your contribution. Your continued support helps perpetuate the VASH mission, to share Aloha with visitors who have been victims of a crime or other adversities, and to follow-up with assistance and support in an effort to create a positive memory of their stay in our islands. September 29, 2004.

CHARLEY’S TAXI IS RECOGNIZED FOR ITS COMMITMENT TO QUALITY AND PROFESSIONALISM, as evidenced by ongoing customer letters, media attention, and community citations. Ride with the trusted leader, and see for yourself how Charley’s has earned its sterling reputation.

Brand Strategy Group, May 2000
The team of Garvey and Gramann recognize Charley’s three generations of creating a quality brand.

“We’ve long been fans of Charley’s Taxi — not just because they get us to the airport in fine style when we need to go there, but because they really understand the BIG idea behind the power of the brand. Run by three generations of strong women (we like that, too!), Charley’s has spent more time than any transportation company we know understanding what its customer wants and delivering it. Charley’s drivers all go through a training program developed by Dale Evans, and there are written standards of cleanliness,honesty, behavior and dress that are strictly observed. That’s why Charley’s has won prestigious contracts like Hilton Hawaiian Village’s and Aloha Tower’s. At those places and others around town, you’ll see Charley’s drivers with their late model cars, spiffed out in clean white shirts, bright red ties and big friendly smiles. That’s also why Charley’s repeatedly wins awards from the visitor industry and others.

Dale Evans, her mother Helen Morita, and her daughter Darci know that inside/out delivery of consistent, excellent services translates into a powerful brand.

As Darci wrote, ‘If you’re ever in the vicinity of Foodland Ala Moana some afternoon, you may see my grandmother, who is 86 dispatching taxis from her car. It’s actually pretty cute. As Ala Moana Shopping Center is upgrading and expanding, the traffic there has been horrendous, making it more difficult for taxis to get in and cover the stand…so to ensure that customers get speedier service, Grandma will watch the stand from her car and either cell phone the dispatchers or radio taxis in. (Now that’s what I call service).’ Our hats we never wear are off to Helen Morita, her daughter Dale Evans and her granddaughter, Darci: Three women who really understand the power of the brand!”

City & County of Honolulu Citation, 1997
The Honolulu City Council honored Charley’s role in improving the standards of personnel in the visitor industry: “Charley’s Taxi and Tour is the first and only taxi company in the nation that has drivers who have completed and are certified in courses that enhance their skills in history, culture and language.”

Honolulu City Council’s CERTIFICATE HONORING CHARLEY’S TAXI & TOURS:

Charley’s was recognized in 1997 for improving the standards of personnel in the visitor industry. “For many visitors to our state, the first impression of Hawai´i could set the tone for the entire trip — it could be something as insignificant as a short half hour drive from the airport to Waikiki or their initial destination. A personable as well as knowledgeable quality in the individual who is driving them will indeed make a difference to create a positive experience in Hawai´i.

More than 150 taxi and limousine drivers and concierge from Charley’s Taxi and Tour have taken the personal initiative to complete a training program aimed at upgrading the standards of personnel in the visitor industry. The training programs are part of a private-public partnership movement and are voluntary on the part of the employers and employees. The three programs are:

Professional Standards for Hawai´i’s Tour Driver/Guides
Taxi Taxi in Japanese
Ho´okipa Aloha Council’s Multi-Cultural Training Program

Charley’s Taxi and Tour is the first and only taxi company in the nation that has drivers who have completed and are certified in courses that enhance their skills in history, culture and language. This sizable accomplishment demonstrates Charley’s sincere commitment to improving the skills of their drivers and concierges, as well as the drivers’ desire to provide excellent, well-rounded service to the visitor.

On behalf of the People of the City & County of Honolulu, the Council commends Charley’s Taxi & Tour for their exemplary role in improving the standards of personnel in the visitor industry. Further, the Council would like to acknowledge and commend the drivers and concierge for their commitment to excellence and service by participating in and completing these training programs.”

Strategic Partnership Recognition, 1996
The Hilton Hawaiian Village was awarded the first annual Hawai´i State Award of Excellence at the third Hawai´i Conference on Quality in 1996. Strategic partnerships with companies such as Winners at Work and Charley’s Taxi have helped the Hilton in its endeavors of quality.

1996 Hokule´a Award
The voyage of teamwork and dedication in achieving quality and service excellence presented to Charley’s by the Hilton Hawaiian Village.

Hawaii Hotel Association’s na Po’e Pa´ahana Award, 1994-5
The Hawaiian Hotel Association honored Charley’s Taxi with the Na Po´e Pa´ahana Award (The Hardworking People) for the Supplier of the year category for 1994-95 for the State of Hawai´i in recognition of outstanding efforts in performing its job and for supporting the community.

Honolulu Magazine
Charley’s Taxi listed in the “How to Live Better and Cheaper in Honolulu” edition.

Chamber of Commerce Hawai´i
“The Chamber of Commerce of Hawai´i recognizes Dale Evans for her personal commitment to serving the land transportation needs of O´ahu’s people and increasing public awareness of vital transportation issues.”